Slide 36: 36. Companies must ask themselves where their corporate cultures end.

What I understand is that a company or a firm must first know where they belong and know when to not “step over” the line or know where their limitations lies. They have to look at the factors and the likes and dislikes of their customers. They should know how the culture affects the company’s progress.

Slide 37: 37. If their cultures end before the community begins, they will have no market.

What I understand from this line is you need a community which consists of  top-level management, middle-management and lower-management. And other skilled workers. A company is an inter-related community. If one part is missing then one would not work properly.

Slide 38: 38. Human communities are based on discourse — on human speech about human concerns.

Looking at the sentence I can say that human communities is a serious topic or matter in discussions. That they are always the “talk of the town”. in a market point of view. Companies have discussions on maybe how the community can affect their productivity.

Slide 39: 39. The community of discourse is the market.

What I understand is that the market cannot “process” with out it’s community. The community plays a major factor in the market and with out it there won’t be a market around. It is a topic that is always around that the community IS part of the market.

Slide 40: 40. Companies that do not belong to a community of discourse will die.

From my understanding a company cannot never survive with out it’s community because it’s community is it’s family, the leaders, workers, and partners. A company that belongs to a community will progress and grow in the future. It is a factor that can affect everything on how a company “runs”

Slide 41: 41. Companies make a religion of security, but this is largely a red herring. Most are protecting less against competitors than against their own market and workforce.

Looking at this statement. A company focuses so much on securing themselves that they neglect some small details like securing themselves from the competition which can lead to the down fall of a company due to not balancing and focusing to much of internal security instead of both internal and external. I believe that you need to have a balance of security inside and out.

Slide 42: 42. As with networked markets, people are also talking to each other directly inside the company — and not just about rules and regulations, boardroom directives, bottom lines

Meaning to say that the workers or employees do have conversations in the workplace itself. And they don’t just talk about the company, they might be talking about the bosses personality. How one co-worker works unproductively. How their strategy is not working but not noticing it. An employee or employees would discuss matters sometimes that is not directly pointed at the company.