28.“Most marketing programs are based on the fear that the market might see what’s really going on inside the company.”

The statement is trying to say that most of the marketing programs might have the fear of seeing the image of themselves by the market. In my understanding if the company does not know that they are being observed by the market they might have the fear of receiving a bad comment from the market. Because I think some of the companies are not open for negative comment and suggestions that comes from the market. If the market is not that successful in getting information from the company. The market might have problems in communicating with the company they might ignore the company the company will lose its valued customer. The company’s success factors depends on the customers satisfaction because the customer is part of the stakeholders that gives profit for the company.

Marketing programs are planned strategy in order to attract customers or the consumers. the market will surely know what is going on inside the company because of this marketing strategy. The company should have the risk of showing their product and services for the people if they don’t they will lose their consumers or even their stakeholders.

I also learned from this thesis that all marketing factors is based from the customers. They attract customers so that their product or services can be supported by the means of comments and suggestions this is for them to improve on their performance not having the fear of accepting that people or the consumers might know what is happening inside the company. Customer satisfaction is very important.