Rex Byron A. Roxas

“Companies that don’t realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity.”

People from faraway places can connect to each other through the internet. They acquire knowledge by conversing with each other. Even if people don’t know each other, they just logged on and chat with each other, talking about something and learn something from each other. They engage on whatever topics they are interested in to. These are the advantages we get from the so called internet age; people from different parts of the world can get connected easily in just a click on the mouse.

Although we are now in this high technology era, there are still people who don’t appreciate these advantageous gains. There are also companies which are still stuck with their traditional strategies for marketing. They don’t get to realize that we are in this age where people can get connected in just a click. These companies are missing the best opportunity to get a bigger market. They should think deeper and think of innovations because these innovations would bring profit to their company.

If markets are networked from person to person, products are also availed and simply purchased. It is a relationship business; it is about helping people build a business or focusing on customers for products and services. It is all about sales. This is how people get smarter and deeply joined in conversation. People talk, do sales talk and do business with each other.

Companies as well need to converse, to achieve their goal, and that goal is to be competitive and to be in the top of competition because this would result in earning profit.