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Long Tail

Page history last edited by Rex Byron A. Roxas 15 years, 3 months ago

Rex Byron A. Roxas

Link: https://www.dallasfed.org/news/research/2004/04it_anderson.pdf

Quote: Forget squeezing millions from a few megahits at the top of the charts. The future

of entertainment is in the millions of niche markets at the shallow end of the bitstream.

I expect to learn how important the niche market and how effective  the niche market in the industry. the niche market or the retail market is an effective way and a successful way in doin business. I expect to learn how the long tail is all about and what is the connection of it, in our way of doing business.

The book that I read is all about the long tail. The long tail is an part of a diagram that teaches us or they are trying to tell us there is a money in some of the low class businesses, that is the retail business because some of the experiences of a businessman there large income comes from their convenience store. We won’t even know that a small convenient store earns a lot of money. According to studies and according to the long tail the key of some of their business success comes from their retail business. And according to the book that I have read some of the useless things that can be thrown away is like throwing are own money in the trash can. The book is trying to say that money can be discovered in the trash.

The book is also trying to say that if a company or if a certain business is popular in our time this business will not anymore control the industry or monopolies the industry. According to the author if you have small businesses but plenty of them the huge business sector will not anymore monopolizing the industry is because small but plenty small retail business is much effective rather than other businesses.

The book is trying to tell us that in this topic it has always the connection with the internet. The net is always a big factor in the world of retail business because when we talk about the vertical market or the niche market, the net is accurate in giving out the information and the features of a certain product

The book is also trying to say that some of the niche market or some of the retail businesses had failures, an example of a business is the tower of records. The problem of this business is that some of the product is not available. The topic long tail is trying to say that in doing a business it must be available in all products. “Make everything available”, this statement means that they need to have a rule that in doing retail business or niche market, all of the product that you are selling must be available depending what business are you into. This business avoid online transaction maybe this is one of the reason why the business failed to do business because they did not see what is in the feature. One day, few years from now all of the transaction of the niche market will be online because in our generation the net is know the thing for us. I can call this as the “new school” our generation is practical because we can now do business in our very homes with the help of the net.

The article is also trying to say that the online transaction in purchasing a product has a high percentage in getting yourself a rich person and making your business a progressive business. And there is a saying that its more expensive to evaluate than to release. It means that it is more expensive and a huge cost to keep your product in a an inventory rather than releasing them to the public. Some of the product need to be release so that the niche market would be running. This is a succesfull thing to do in order to keep the  business running. There is the second rule that says if we lower the price depending on the strategy the business or the niche market will get richer because almost all of the product that lower the price, the buyer will immediately grab the opportunity to purchase the low cost product.

Popularity is no longer has the lack of profitability because it is free in competing with other competitor that is doing business. It is free in doing business because we have the e-commerce website were the niche market is present. And the last rule of the article is help me find it, meaning we should help other people in canvassing what product should buy through the net using the blog. They see suggestions and comments about the product so they learn from each other using it. Another is recommendation from other people, it is also a big help.

I have learned that the niche market is a wide industry and is free in doing business. With the help of the net it is easy to do business. And it is also a big help in doing business in helping the gain profit and to help to call customers or to be recognize by the customers.

 

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